William Morris

In 1996, Robert Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs which continually evolve.

Coupled with the love and pride that goes into creating the frames is the same level of hard work, dedication and personal service that each member of the William Morris London team strive to give their customers on a daily basis. Designed and coloured in London with a quirky and stylish take on eyewear, this fashion forward brand is for the young minded individual.

Directional yet highly desirable, the William Morris London collection offers a strong brand in bold and courageous British styles. If you wish to express yourself through your eyewear and encapsulate the latest looks on the runway – this is the ideal brand for you.

Every new frame released goes through a detailed design process executed by Robert William Morris, ensuring his values and ethos of our British inspired brand is reflected in each style.

The collections comprise of the high-end Black Label range, the trend-driven London collection and Wills ideal for those with smaller features and young adults.